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January 25, 2023

Common Video Challenges: An Overview

Common Challenges

Scene by Scene: A Table of Contents

1. Conquering Marketing Challenges

2. Branding + Messaging

3. ROI of Video

4. Optimizing Content for Social Media

5. Accessibility + Inclusivity

6. Driving Conversions

7. Legal + Regulatory Compliance

8. Content Scalability + Repurposing

9. Creating Multi-lingual Content

10. Conclusion

Let's face it, a boring old brochure just won't cut it in today's digital age. If you want to really make an impact and stand out from the competition, you need a killer video. Searching for a video production team in Toronto that can bring your vision to life? Look no further, our team has the expertise and experience to create visually stunning videos that effectively promote your business. In this blog, we'll explore some of the most common video challenges and explain how we help overcome them. So whether you're a small startup or a large corporation, we've got you covered. Let's dive in!

Conquering Marketing Challenges

Marketing is all about reaching the right people with the right message. And let's be real, who doesn't love a good video? Our team can help you create videos that tell your unique business story and set you apart from the competition. Whether you need a promotional video for your website, a corporate video for your brand, a product video for your launch, or a video to showcase at a trade show, we've got you covered. We'll make sure that your video effectively communicates your brand's values, mission, and unique selling points to your target audience, leaving a lasting impression on them.

So, how do we do it? No two businesses are alike, and we pride ourselves on our tailored approach to creating video content that resonates. In order to conquer marketing challenges we spend a lot of time in pre-production getting to know you - your pain points, your challenges, your target audience, your goals, etc... Then we adjust our process to your specific needs, and how your team works together internally. You can trust that your video production project is in good hands.

Branding + Messaging

Branding and messaging are everything. Your video is not only a chance to show off your products or services, but also a chance to convey your company's values, mission, and unique personality. This is what sets you apart from your competitors and connects you with your target audience. That's why our team is dedicated to working closely with you to develop a clear and consistent message that aligns with your branding and positions your company as a leader in your industry. Our team has years of experience working with a variety of companies (from fortune 500's to tech startups) and we understand the importance of maintaining a strong brand image. We'll work with you to ensure that your video is consistent with your company's tone of voice and visual identity. This means that the video will look, feel and sound like your brand, so your target audience will be able to easily recognize and connect with it. Your brand book is at the core of everything we do. Our team will make sure that we showcase the best of it in the video.

ROI of Video

Videos are not just a pretty picture, they're a smart investment that work for you even while you're sleeping. Videos have been shown to increase website traffic, improve SEO, and drive conversions. We'll work with you to ensure that your video is not only visually stunning but also strategically aligned with your business goals, so you can see a positive return on your investment

  • According to HubSpot, video has an ROI of 119%

  • The average user spends 88% more time on a website with video

  • Video on a landing page can increase conversions by up to 80%

  • In the retail industry, adding a product video on your website can boost conversions by 144%

  • Including video on a page can increase organic traffic from search engines by 157%

  • Social video generates 1200% more shares than text and images combined

  • According to a survey by Wyzowl, 63% of businesses have started using video content marketing, and 82% of those who haven't already, plan to start in the next 12 months

  • According to a survey by Animoto, four times as many customers would rather watch a video about a product than read about it

Optimizing Content for Social Media

With so much content being shared on social media every day, it's important to make sure that your video stands out. Whether we're creating a campaign specifically for social, or repurposing existing content for social, our team will optimize your video for any social platform so it can be easily shared and viewed by your target audience. Need your content in 16x9 (horizontal), 1x1 (square), 9x16 (vertical)? No problem. We'll help you plan the distribution strategy of the project early in the pre-production phase, and make sure we're creating all the assets necessary to suit any social platform we choose to use.

Accessibility + Inclusivity

We believe that everyone should have equal access to the information presented in a video. Our team is experienced in creating videos that are AODA compliant and accessible to people with disabilities. We strive to make sure our videos are inclusive and representative of all audiences. We can create captions that are burned straight into videos or provide your team with .srt files that you can upload to video hosting platforms. These .srt files provide your viewers with the option to toggle captions on or off. Not only are captions useful from an accessibility and inclusivity standpoint, but they're also great for viewers who want to multitask, they increase engagement and understanding, and have a huge positive impact on SEO.

Search engines like Google can crawl through the text in closed captions, allowing them to better understand the content and context of your videos. This can lead to higher search rankings, increased visibility, and ultimately, more traffic to your website. By investing in closed captions, you're not only making your content more accessible, but you're also improving your overall online presence and reaching a wider audience.

Driving Conversions

At the end of the day, the goal of any marketing campaign is to drive conversions. Whether it's increasing website traffic or boosting sales, our team will work with you to develop a call-to-action that aligns with your business goals and encourages viewers to take the next step. Call-to-actions (CTA) are a powerful tool for driving conversions and can be included in a variety of ways in your video. Some examples of CTAs include:

  • Adding a link in the video description for viewers to request a consultation or schedule a meeting with your sales team

  • Encouraging viewers to visit your website and explore your products or services in more detail

  • Including a phone number or email address for viewers to contact your customer service team

  • Asking viewers to register for an upcoming event or webinar

  • Including a specific promotion code for viewers to use when making a purchase on your e-commerce platform

  • Asking viewers to share the video with their professional network on LinkedIn

Legal + Regulatory Compliance

We know all about the legal and regulatory requirements of video production. We make sure to consider both internal and external legal requirements to ensure your video is compliant with all relevant laws and regulations.

External legal and regulatory requirements can include things like obtaining music licensing, stock video licensing, and securing actor contracts and buyouts. Meanwhile, internal legal and regulatory requirements may involve ensuring the video script is phrased correctly, avoiding specific claims (such as financial returns), and using appropriate messaging throughout the video. Often times we'll work directly with your legal team to ensure we've covered all of our bases - we're well-versed in these constraints.

Security is a big part of legal requirements. Our team is also committed to maintaining the security of our footage and backup systems in our office, as well as signing NDAs when necessary to protect your sensitive information. We'll even work with your internal systems to share resources. By working with us, your partner for video production in Kitchener, you can rest assured that your video production process will be compliant and stress-free.

Content Scalability + Repurposing

Creating a video is an investment, and we want to make sure you get the most out of it. We'll work with you to develop a video that can be easily repurposed for different platforms and audiences, so you can continue to see a positive return on your investment.

When developing your video, we'll work closely with you to identify opportunities for repurposing the content across different platforms and audiences. By doing so, we can help you continue to see a positive ROI long after the initial release of the video. But what if you already have an existing video that you're looking to repurpose? No problem - we're here to help. Our team can review your old content and develop a plan for repurposing it to get even more value out of your content.

By repurposing your old videos and developing content that can be easily scaled across different platforms, we help you maximize your marketing efforts. So many platforms are becoming more and more video focused, so now is the time to make your content go further on every platform. That's why we prioritize content scalability and repurposing when creating videos for our clients.

Creating Multi-lingual Content

Let's face it, the world is a big place and your business should be too. Our team has experience in creating multi-lingual videos that can help you expand your reach and connect with new audiences.

When creating multi-lingual video content, it's important to not only consider the language of the spoken content, but also any text that may appear on screen. That's why we work closely with our clients to ensure that all text and graphics are translated accurately and appropriately. We also take into account any cultural differences or sensitivities that may exist in different regions or countries. Our goal is to create video content that resonates with all audiences, regardless of their language or cultural background.

In Canada, for example, many companies require their content to be delivered in both English and French, and we have experience filming content and creating motion graphics in both languages. Additionally, we've created .srt files in multiple languages including English, French, Korean, Chinese, Japanese, and Spanish.


In today's digital age, a boring old brochure just won't cut it. Our team of experts specializes in creating visually stunning videos that tell your unique business story, and set you apart from the competition. Let us help you elevate your business to the next level.

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