Corporate video production for B2B marketing teams

Most of Equitable’s team had rarely been on camera. We filmed them unscripted anyway, so advisors could meet the people behind the refreshed brand. We planned 8 to 12 videos and ended up making 126. Act 1 alone pulled in 11.5M+ impressions.

How do you get busy advisors to try a new app? We put a camera on an actor’s head, filmed their day in first person and built every viewer’s name right into the shot. The client emails hit an 88% open rate, against a 73.5% benchmark.

Six industries, 12 performers, a light cue on nearly every line and zero cuts. We shot Linamar’s brand and investor films in one unbroken take each, and A New Look became their most-watched video, beating their other uploads by 500%+.

Debt consolidation rarely gets laughs. In Fairstone’s comedy sequel, Gord tries every Canadian cliché to avoid his bills, and a surprise fire ban nearly stole a scene. The series ranked among Fairstone’s top-performing content on paid social.