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Actor in a hockey jersey and toque pouring maple syrup on a bowl of mac and cheese in a log cabin, next to a laptop showing a Fairstone loan approval

Fairstone: Funny Canadian

Client: Fairstone
Industry: Finance
Video type: Commercial, Campaign
Team: Director
Producer
Writer
Storyboard artist
Casting director
DP
Grip 1
Grip 2
Grip 3
Location sound
Production designer
Hair and makeup
Stills photographer
Editor

Who it's for

Canadians weighing a personal loan, meeting Fairstone in their Facebook, Instagram, YouTube or TikTok feed.

A financial services commercial that flips from summer to winter in seconds.

Funny Canadian is a Fairstone ad for Canadians shopping for a personal loan, starring a proud fan who leans into every Canadian stereotype. Toque, hockey jersey, maple syrup on the mac and cheese, the works. Even the view out his window is in on the joke. A green screen behind the French doors let us put anything outside, so it swings from summer to winter in seconds, just like real Canadian weather. Our proud fan came back as the voice of Part 2, narrating a new Canadian’s very creative approach to his bills.

The challenge: Get Canadians thinking about a loan quote by laughing at themselves, with jokes that land from coast to coast.
What we made: A 53-second social commercial and a 30-second cutdown, each in wide, square and vertical with captions.
The result: The series delivered strong engagement and cost-efficient performance (effective CPMs, & high CTR), ranking among Fairstone's top-performing content on paid social.

Deliverables

Fairstone › Funny Canadian › Films

1 hero film and 1 cutdown, plus 4 square and vertical formats, in English, with captioned versions.

9 deliverables · click any file to play it

Behind the scenes

Proof that Canadian weather can be directed, as long as you bring a green screen.

Crew member holds a digital slate for scene 1A beside the actor at the kitchen stove holding mac and cheese.

Actor in a purple toque and hockey jersey holds mac and cheese on a mini hockey stick in a log cabin kitchen.

Boom operator holds a mic over the desk scene while a crew member watches the monitor on the Fairstone set.

Canon C300 Mark III cinema camera rigged on a tripod inside a log cabin on the Fairstone Funny Canadian set.

Actor in a purple and white hockey jersey on a log cabin living room set, with a green screen behind the French doors.

Camera operator in a black cap adjusts a cinema camera on a slider in a log cabin.

Crew member adjusts a light fixture on the Fairstone Funny Canadian set.

Actor in a toque and hockey jersey types on a laptop beside a maple syrup bottle as crew watch from behind.

Crew member demonstrates stirring mac and cheese with a mini hockey stick as the actor in a toque laughs beside him.

Hand holding a maple leaf-shaped syrup bottle over a bowl of mac and cheese on a wooden desk.

The series delivered strong engagement and cost-efficient performance (effective CPMs, & high CTR), ranking among our top-performing content on paid social.
Kirsten McMahon, Manager, Content Development, Fairstone

About Fairstone

Fairstone is a Canadian lender with a nearly 100-year history, offering personal loans and mortgages online and in more than 255 branches coast to coast. It's an operating subsidiary of Fairstone Bank of Canada.

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