Fairsone has been a trusted Canadian lender for almost 100 years - they know Canadians and their unique borrowing needs. Cool eh? This information was the backbone of the video concept - to lean into Fairstone’s deep Canadian roots and showcase them as a top lender in the space. What better way to do that than Canadian stereotypes?
This project opened the door for a lot of fun – from script writing and casting, to finding a log cabin to film in, all the way to Fairstone-branded Canadian set pieces. We tried to incorporate as many relatable stereotypes as we could, all while keeping our target audience and project goals in mind. The final product shows how you can use humor to engage while still communicating valuable information in a short period of time.
Fairstone's goal for the project was to use this piece of content on the web and social media channels to drive click-throughs to their sign-up form. Knowing this, we created exports with 1x1, 16x9, and 9x16 orientations to allow this piece of content the flexibility to be used anywhere. We also made this video AODA compliant by incorporating subtitles throughout.