This is the story of The Scotsman Hotel, a high-end boutique B&B nestled in the heart of Niagara-on-the-Lake, Ontario, Canada. But this isn't just any hotel. It's a historic gem, and the epitome of elegance.
From the grandeur of the hotel to the allure of the region's attractions, every frame, every shot, was a piece of the story we were weaving. And despite the challenges we faced, we delivered a suite of video assets that not only showcased the hotel's offerings but also captured the essence of the region.
Discover how we transformed the narrative of The Scotsman Hotel into a captivating visual journey that resonates with viewers and drives bookings. At Oak + Rumble, we don't just make videos; we create experiences.
The Scotsman Hotel: Romance, Opulence, Soul
Case Study | Commercials, Brand Stories
In the heart of Niagara-on-the-Lake, Ontario, Canada, stands The Scotsman Hotel. A historic boutique B&B that's more than just a place to stay—it's an experience. But how do you capture the essence of such a unique destination and translate it into a compelling video narrative? That was the challenge laid before our video production agency.
The Scotsman Hotel, with its blend of historic charm and modern comfort, sought to capture its essence in a visual narrative that would resonate with viewers and inspire them to book a stay. Their target audience? Those with a taste for luxury, a thirst for new experiences, and the means to indulge in both. They turned to us, knowing our knack for storytelling and our ability to create compelling video content.
The challenge was multifaceted. We needed to capture the grandeur of the hotel and the allure of the region's attractions, and translate it into a compelling video narrative that would appeal to their target audience. All this, while working within a tight timeline and weather constraints.
But there was another layer to this challenge. The Scotsman Hotel offers a year-round experience, and we wanted our videos to reflect that. This meant filming video assets over the course of a year, in the dead of winter at -15 degrees, and in the heat of the summer. We were tasked with capturing the entire Niagara-on-the-Lake experience that guests would have at the Scotsman, regardless of the season.
We created a suite of video assets for The Scotsman Hotel. Each frame, each shot, was a piece of the story we were weaving.
One (1) Brand Video (16x9)
Three (3) Brand Video - Social Cuts (16x9, 1x1, 9x16)
Five (5) Room Tour Videos (16x9)
One (1) Hotel Amenities Video (16x9)
One (1) Winter/Christmas Themed Video (16x9)
Six (6) Winter/Christmas Themed Videos - Social Cuts (16x9, 1x1, 9x16)
Two (2) Website Background Banner Videos (16x9)
Despite the challenges, we delivered 19 total assets that not only showcased the hotel's offerings but also captured the essence of the region. These assets were designed with versatility in mind, ready to be used on social media, in paid advertising campaigns, on their website, and more. Each piece of content was tailored to be effective in whatever channel the client chose, providing them with a robust toolkit for their marketing efforts.
Moreover, this content was designed to grow with them. As their strategy evolves and adjusts, these assets will continue to serve their needs, making them a valuable long-term investment. The videos are more than just promotional material—they're a powerful tool in the hotel's video marketing strategy, helping to attract their target audience and drive bookings.
Whether you're a luxury hotel or an enterprise business, we can help you tell your story in a way that captivates your audience and elevates your brand. Because at Oak + Rumble, we don't just make videos; we create experiences. Ready to start your journey with us? Let's chat.