Fairstone is a renowned financial institution in Canada specializing in personal loans and debt consolidation solutions. They have a longstanding reputation for assisting Canadians in managing their finances and achieving their financial goals.
And they were back for round 2! Following the success of their initial video campaign with us, Funny Canadian, Fairstone aimed to take the concept even further. This time, the concept humourously portrayed exaggerated Canadian stereotypes through Gord's escapades as he attempted to evade his growing pile of bills and debt. Ultimately, Fairstone emerged as the hero, demonstrating to Gord that managing debt in these hard times doesn't have to be an insurmountable challenge for Canadians.
What made this project particularly effective was the way it was designed. From pre-production to post-production our team had adaptability and optimization in mind. The concept, shot compositions, and assets were designed to seamlessly fit a wide range of social media platforms. 8 unique videos and more than 40 custom-formatted exports were provided to Fairstone, all from one base concept. This approach gave Fairstone's marketing team the ultimate flexibility to deploy these assets on any platform in a native format. It also maximized the campaign's reach and engagement, ensuring that the message and humour resonated with a diverse Canadian audience.