Behind the scenes
Saturday inside the fence on a customer’s line, Monday in 2CM’s own shop, with cameras rigged in the spots the robots usually have to themselves.
2CM Innovative: The Big Sell
- Client
- 2CM Innovative
- Industry
- Manufacturing
- Video type
- Brand Story
- Year
- 2022
- Team
- Director
- Producer
- DP
- Grip
- Camera assistant
- Stills photographer
- Senior editor
- Sound designer
Who it's for
Engineers and managers at manufacturing companies deciding who should build their next automation line.
The factory shots most crews never get, filmed inside a line 2CM built.
2CM Innovative designs and builds custom automation systems, and The Big Sell is the one-minute sales video they bring to pitches with project engineers and the managers who sign off on new automation lines. In most factories, safety fences block the shots worth getting. But 2CM built the line we filmed and had a real stake in the shoot, so we got special access inside the fences. That meant cleaner, more unique shots than a factory shoot usually allows, and a film that puts buyers right inside 2CM's work.
- The challenge
- Their competitors all looked alike, and 2CM was a smaller shop that needed buyers to see it as more than leak-testing experts.
- What we made
- A one-minute sales video for pitches and proposals, filmed over two days on a customer's line and in 2CM's own shop.
- The result
- “We are super pumped to show it off.” 2CM brought it into pitches for the jobs it was chasing, built it into proposals, and put it on its website to bring in leads.
Our experience working with Oak + Rumble proved to be nothing short of fantastic. It's rare to find such professionalism paired with creativity and originality. For anyone looking to stand out, we would highly recommend Oak + Rumble as a partner.
About 2CM Innovative
2CM Innovative is an automation company in Guelph, Ontario. It designs and builds turnkey automation cells, material-handling systems, and leak and flow testing equipment for manufacturers.
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