Creative Capital Of Canada: What Is Creativity?

HIP developments approached us with a need to help highlight their new venture, the Creative Capital of Canada. Although Waterloo Region has always been painted with the brush of being the Silicon Valley of the North, there is so much more the Region has to offer beyond tech and insurance. The goal was to showcase how creativity can be seen in such a breadth of industries and we were so grateful for the chance to highlight some of these creative geniuses in the Waterloo Region. We shot over 20 people in more than 10 locations for this regional showcase. The shorter social version was featured in ads and movie theatres across the region to open everyone's eyes to the creativity that this beautiful region has to offer!