Michael St. Jean is a top real estate brokerage in the Hamilton and surrounding area that assists clients in buying, selling, leasing, investing, and developing residential real estate.
Year over year we produce a commercial for MSJ that helps target a different demographic. In 2022, the goal was to adjust the messaging to resonate with a demographic of people who are now adjusting to the ‘work from home’ lifestyle and need a more comfortable place to work and live.
The commercial begins by featuring a busy mom attempting to take a Zoom call in a chaotic part of her home, constantly interrupted by her toddler. To portray this dynamic, we intentionally filmed in a cluttered area, utilizing strategic camera angles and sequences to capture the disruptive nature of the situation. In contrast, the video concludes by showcasing the same mother in a home with a beautiful and functional office, perfectly accommodating her work-from-home and living needs.
For a closer look, feel free to scroll down!