SLGI: Nation of Illumination

Sun Life Global Investments approached us to help create a video concept and design for their campaign 'Nation of Illumination'. They wanted to drive brand advocacy and to give Advisors and Investors a spark, leaving a lasting impression. We developed a concept that centred around our 'hero', and the story was all about financial freedom - being able to have the financial flexibility and trust in your financial team, so you can focus on what you're passion is. We focused on the day and life of a creative photographer, shooting in 5 unique locations across Ontario. Fun fact, the sunrise you see is actually VFX in post-production. Ah, the magic of editing!