RBC: Innovation

The idea of innovation is a central pillar to many companies today, particularly in the tech sector. RBC champions this concept by hosting expansive events focused on innovation, networking, and connection. We used multiple cameras and a large crew to gather several hours of footage, which was edited down to create two videos. One video focused on an event re-cap, and the other was geared towards encouraging others to come next year. Through interviews, B-roll, and effective editing, we kept the event re-cap video concise and informative while still highlighting the lightheartedness and communal vibe of the event overall. These videos are being used to promote the event and drive traffic towards their innovation initiatives.