SickKids: Ashley's Angels
Ashley’s Angels is a fundraiser that supports research, education, and innovation to help enhance the lives of children who have received transplants at SickKids Hospital. In January 2009, a previously very healthy 2-year-old, Ashley was diagnosed with a condition called acute liver failure. Now she continues to raise awareness for organ and tissue donation through her event every year. Our goal was to create an upbeat event video that really inspires and attracts people to participate in future years. SickKids and Ashley’s Angels continue to use the video in their marketing efforts, and over the past five years, the event has raised over 1 million dollars! Ashley’s Angels is now one of the top three fundraising initiatives that take place in support of SickKids!