The video production process at Oak + Rumble runs in six stages: kickoff and discovery, pre-production, logistics, production, post-production, and a post-launch review. Most projects take about 8 to 10 weeks from kickoff to final delivery. Your team reviews and signs off at every stage, so nothing goes in front of a camera, or out the door, without your approval.
We know that's a lot of moving parts. Video is one of the few marketing projects where scripts, locations, cast, crew, and a pile of edit decisions all have to line up, usually with a few stakeholders weighing in along the way. So we did the most on-brand thing possible and made a video about it. Watch the four-minute version below, or keep reading for the detail.
How long the video production process takes
A typical corporate video project takes 8 to 10 weeks from kickoff to final delivery. A good share of that is review time: room for your team to look things over internally, and for us to work your feedback in before moving to the next stage.
Stage | What happens |
|---|---|
Pre-production | Kickoff, discovery, concept, script, storyboard, and logistics |
Production | The shoot |
Post-production | Editing, revisions, and final delivery |
Post-launch review | What worked, what didn't, and what's next |
That review time is there on purpose. When a video needs sign-off from several people, those reviews take a while, so we plan for them from day one instead of hoping they'll be quick. Bigger campaigns, multi-video projects, and work across several languages or locations can run longer. Much better to know that upfront than to discover it in week nine.
Need it sooner? We've delivered projects in as little as two weeks. It's not the pace we'd pick (and your reviewers won't love it either), but when the date can't move, we can make it work. It takes our team focusing on your project alone and approvals coming back almost right away, so if you're working to a tight date, tell us at kickoff.
At the start, you'll get a stage-gated timeline along with the contract and statement of work. That way everyone knows what happens when, and what needs a sign-off before the next stage begins.
Kickoff and discovery
Every project starts with a kickoff meeting, where we talk through the big picture and agree on what success looks like. Whether it's a single brand film or a larger content plan, the goal is to leave the meeting with the same definition of "done."
From there, we dig into what shapes the creative: your brand and tone, who the video is for, what it needs to do, and when it needs to be ready. This is also when we ask about your approval process. Who signs off, how many people weigh in, and whether legal or compliance needs a look. Knowing that early is the difference between a calm schedule and a frantic one.
Pre-production: concept, script, and storyboard
Pre-production is where the idea gets decided and written down, before anyone books a crew. Our team brainstorms, filters, and pressure-tests concepts internally, so only the strongest ones make it to your desk.
Once you've picked a concept, we turn it into the documents the shoot runs on:
Script, voiceover, or interview questions.
Depending on the format, this is the written backbone of the video.Storyboard or shot list.
A visual plan of what we'll film and how it all fits together. If you've never worked with one, here's what a storyboard is and why it matters.
You review and give feedback at each step. Already have a script? Great, we'll pick up from there.
Logistics: locations, talent, and gear
Logistics is the planning that turns a storyboard into a shoot day that actually works. We scout locations, cast talent, and sort out props, wardrobe, gear, and the schedule that ties it all together.
There are a lot of moving pieces at this stage, and our job is to make sure you only ever see the organized side of them. You'll know where the shoot is, who's in it, and what's happening when, well before anyone shows up on set.
Production: the shoot day
By shoot day, you've approved the script, the storyboard, and the plan, so production is all about executing it well. Depending on the project, expect a crew, cast, set design, sometimes a photographer, and a healthy amount of coffee.
You're welcome on set in person, or we can keep you updated as the day goes. If anyone from your team is going on camera, a little prep goes a long way. We wrote a guide on how to look natural on camera for exactly that reason.
Post-production: editing, revisions, and every format you need
Post-production is where the footage becomes a finished video: editing, colour, music, sound design, motion graphics, and visual effects where the project calls for them. It's usually the longest stage, and the one with the highest coffee-to-hour ratio.
You'll see multiple edits along the way, and we don't cap revisions at a set number of rounds. If feedback starts drifting outside the original scope, or undoing changes we've already made, we'll flag it and talk it through with you before going further. The goal is simple: a final video you're genuinely happy with. If your videos go through legal or compliance, we plan those review rounds into the schedule from the start, so the edit you love has time to become the edit that ships.
Final videos are delivered in every format you need, including widescreen (16:9), square (1:1), and vertical (9:16). They're ready for your website, LinkedIn, YouTube, and anywhere else they're headed.
After launch: what worked and what's next
After your video launches, we regroup to see how it's performing. We review the KPIs we agreed on at kickoff, talk through what worked and what didn't, and use that to plan what comes next.
This step is easy to skip once a video is out the door, but it's the one that makes the next video better than the last. (More on that in our post about a better way to measure B2B video ROI.) We sum up the whole process in four words: understand, create, analyze, repeat.
What does your team need to do?
Mostly, bring your goals and keep the feedback moving. Our team handles the production work. Your team brings what only you know: your audience, your brand, and how decisions get made inside your company.
In practice, that looks like this:
Share the big picture at kickoff.
Goals, audience, deadlines, and anything you've tried before.Name your reviewers early.
Knowing who signs off, and whether legal needs a look, lets us build the right review rounds into the schedule.Combine feedback before sending it.
One set of notes per round keeps revisions moving, and keeps stakeholders from editing each other's edits.Approve on time.
Deadlines work two ways. When feedback comes back on schedule, so does your video.
You bring the expertise on your business, and we bring over a decade of getting great video made inside banks, insurers, and manufacturers, approvals and all.
FAQ
Can we skip ahead if we already have a script?
Yes. If you already have an approved script, we'll start from there and skip concepting and scriptwriting. We'll still plan the storyboard or shot list and the logistics with you, and the schedule adjusts to match.
What if our videos need legal or compliance review?
We build legal and compliance review into the timeline from the start, including extra review rounds where you need them. That way, approvals are part of the plan instead of a surprise late in the schedule.
Does this process work for ongoing video, not just one-off projects?
Yes. For teams that need video regularly through the year, Acorn + Rumble is our 12-month video production partnership. The same team learns your brand, stakeholders, and approval process, so each new request doesn't start from scratch. As of October 2026, plans start at $3,600 CAD per month.
Planning a video and want to see what this process would look like for your team? Let's talk through your timeline.
Book a callStill here? You’ve earned the full video transcript
So I was thinking, what's the best way to explain our process to clients? You know, video can sometimes feel a little overwhelming. There's a lot of moving parts. It's super complex. So we thought, there's probably no better way to explain our process to clients than by making a video about it.
This might feel a little long, so feel free to use the video progress bar below to navigate to any part of the video process a little bit quicker.
Your project starts here. Or here. We do a kickoff meeting where we discuss the big picture and align on what success might look like for your video project or your content strategy. Cool.
Two, one, blast off! Let's go into a little more detail about your brand, your target market, your goals, and your timelines.
Um, speaking of timelines... No, no, no, not that far back. Fast forward a couple hundred centuries there. Just waiting here... and there we go.
Video projects typically take about 8 to 10 weeks, and we'll provide you with a customized stage-gated timeline at the beginning of your project. We'll also provide you with a contract and a statement of work to make sure we're all on the same page.
And once we've gathered all this information, our team is going to sit down and we're gonna develop concepts. It's all about grabbing your audience's attention and making them act. You couldn't handle my undivided attention.
Okay. Now that the concept's in place, it's time to start nailing down the details. Yeah. First, we'll write a script, voiceover, or interview questions to get your message across, and you'll get a document that looks something like this. And once approved, we'll send over a storyboard or a shot list. This will be an outline of the visuals that accompany the script and the concept. You'll get a PDF that looks something like this. Something like this.
You and your team will be able to provide us feedback at every one of these stages, and every stage going forward. Just reference that in the timeline. Sometimes clients come to us with their concepts and scripts already completed. If that's you, I'm sorry for wasting the last minute of your life.
...and focus on logistics. We'll scout the perfect location, cast the ideal talent, and get everything ready, from props to wardrobe and production gear. We call it organized chaos, but don't worry. We got this.
Now we execute. Production day's here. You've approved every stage of pre-production, and now it's time to roll camera. You can expect to see things on set like film crew, film equipment, photographer, cast, set design, wardrobe, catering, all things necessary to get the assets we need and make the day run smoothly. Oh, and coffee. Can't forget about coffee.
With filming completed, now it's time to get started on post-production. This is where the magic happens. This is where the magic happens. We're talking about editing, colour grading, music, sound design, motion graphics, and VFX. We'll share multiple edits with you as the video progresses. There's usually an opportunity for about three rounds of revisions, and we'll continue to add that polish at every stage.
There you have it. Your video project is done and ready to send off. Based on our strategic conversations during the concepting phase, we'll provide you the video in any format you need: 1x1, 9x16, or 16x9, so that you can upload it anywhere you need it.
Weeks after the video launches, we'll sit down together as a team and discuss what worked, what didn't, and what we can adjust for next time. Hitting those KPIs is what it's all about, isn't it? So, that's the Oak + Rumble process in a nutshell. If you have any other questions, don't hesitate to reach out.
From project kickoff to the completed video, we live by one motto: understand, create, analyze, and repeat.
