Airo Health: Build Mental Strength
- Client
- Airo Health
- Industry
- Healthcare
- Video type
- Commercial
- Team
- Director
- Producer
- DP
- Grip
- Sound designer
- Editor
Who it's for
People living with everyday stress and anxiety, deciding whether a wearable that tracks it is worth trying.
A stress tracker launch commercial, built so you feel the stress, then the calm.
Airo Health made a wristband called AIRO that buzzes when your stress rises, and Build Mental Strength is the commercial that introduced it to people living with stress and anxiety. The product didn't fully exist yet, and a feeling is hard to film, so we built it around one person's rough day. The city closed a street for our five-car traffic jam, and AIRO's whole team stepped in as extras for the elevator scene. A custom music track and sound design does the rest: the pressure builds, then lets go. That moment of calm is exactly what AIRO was selling.
- The challenge
- Launch a product people had never held, and show a benefit that doesn't show up on camera.
- What we made
- A launch commercial that follows one person through a stressful day, with an original score and sound design.
About Airo Health
Airo Health was a Waterloo health-tech startup, backed by Y Combinator, that built a wristband and app for managing everyday stress and anxiety. The band tracked heart-rate variability and buzzed when stress started to climb, then the app suggested a quick reset, like a few deep breaths.
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