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A smiling boy pulls an orange and red sweatshirt over his head in a park in an Oliver’s Labels commercial.

Oliver's Labels: How Kids' Stuff Finds Its Way Home

Client: Oliver's Labels
Industry: Other
Video type: Commercial, Campaign
Year: 2021
Team: Producer
Director
Project coordinator
DP
Grip 1
Grip 2
Grip 3
Hair and makeup artist
BTS photographer
Senior editor

Who it's for

Parents across Canada getting school-age kids ready for September, reached on kids' TV in the weeks before school.

Three Oliver's Labels commercials, each with 15 seconds to get one thing home.

Oliver's Labels wanted to reach parents in the five weeks before back-to-school, when they're stocking up for September, so we made How Kids' Stuff Finds Its Way Home, three 15-second kids' TV commercials about the stuff kids inevitably leave behind. Each spot follows one thing a kid forgets (a water bottle, a sweater or a pair of shoes) until a teacher or coach reads the name and gets it back. Every spot cleared Canada's code for children's advertising, and all three hit national TV in August, with French versions a week later.

The challenge: Show parents why a name label is worth buying, in a TV spot so short that every second has a job.
What we made: Three 15-second back-to-school TV commercials, each in English and French, with web versions of all three.
The result: The English commercials aired nationally on Disney, Teletoon, Nickelodeon and YTV from August 2021, and Oliver's Labels came back to us for another project afterwards.

Deliverables

Oliver's Labels › How Kids' Stuff Finds Its Way Home › Films

3 spots for TV and web, in English and French.

12 deliverables · English and French · click any file to play it

Behind the scenes

Two parks in one day, a box of capes and crowns, and a soccer field that kept us waiting until the rain gave up.

A teacher in a safety vest holds a pink water bottle beside the camera as the operator adjusts the shot.

Two crew members in sun hats raise a large softbox light on a turf soccer field.

A girl at a playground puts a pink water bottle with a name label into a backpack with a matching name tag.

A camera operator in a bucket hat frames the coach as he looks down at a pair of white sneakers.

A camera operator sits on a gear case behind the camera, framing a park bench under an overhead silk.

A crew member sits on a park bench holding a slate marked Oliver’s Labels, scene 1B, take 3.

An Oak + Rumble director holds storyboards and a shot list beside an on-set monitor showing the playground.

Kids in capes and paper crowns stand in a grassy field while two masked crew members talk behind them.

Three masked crew members rig a large white overhead silk above a park bench in an open field.

A masked crew member holds a slate beside a soccer team bench, with a pair of white sneakers on the turf.

Kids in red pinnies dribble yellow soccer balls around a coach on a turf field.

About Oliver's Labels

Oliver's Labels makes personalized name labels and tags for kids' water bottles, clothing, shoes and bags, built to survive the dishwasher, the laundry and the inside of a shoe. The company has a location in Toronto and ships across Canada, the US and beyond.

Because you watched How Kids' Stuff Finds Its Way Home

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