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Young founder working on a drone prototype at a garage workbench in the AC JumpStart campaign film

Accelerator Centre: JumpStart

Client
Accelerator Centre
Industry
Other
Video type
Commercial
Team
  • Producer
  • Director
  • Writer
  • Grip
  • Editor
  • Sound designer

Who it's for

Young first-time founders, many fresh out of school, deciding whether to apply for AC JumpStart’s funding and mentors.

A video campaign where every scene was written to work as its own ad.

The Accelerator Centre needed a video campaign for AC JumpStart, a funding and mentorship program for first-time founders, and those founders give a video about ten seconds to earn their attention. So we wrote it as three short scenes. Each one is a small disaster for a young founder building a drone, and each one stands on its own. AC ran them as social ads that sent founders to the full film on the program page.

The challenge
Win over young founders who tune out corporate messaging, without losing the polish AC’s government and university funders expect.
What we made
A two-minute landing page film for AC JumpStart, plus three standalone social ads cut from its three scenes.
The result
Record number of JumpStart applications, 30% of applications from Facebook ads, +4% more traffic to AC's website.
A young founder in a well-lit cafe working on a laptop

The result

  • Record number of JumpStart applications
  • 30% of applications from Facebook ads
  • +4% more traffic to AC's website

Deliverables

Accelerator Centre › JumpStart › Films

1 hero film and 3 social edits, in English.

4 deliverables · click any file to play it

Working with Oak + Rumble on our JumpStart video was a pleasure. The team understood our vision and worked closely with us to ensure the story would resonate with our target audience. Oak + Rumble communicated with us regularly regarding timelines, resource requirements, and progress on productions. The team's attention to detail and creativity throughout the project resulted in a recruitment asset that has far exceeded our expectations.

Tabatha Laverty, COO, Accelerator Centre

About Accelerator Centre

The Accelerator Centre is a business accelerator in Waterloo, Ontario, that helps founders and early-stage startups grow. Its programs support tech, health, aerospace and impact-focused companies, and it has more than 400 alumni companies.

Because you watched JumpStart

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