Sun Life: Advisor Stories
The relationship with your Sun Life advisor is an important one, and we wanted to provide insight into how important those relationships between real advisors and real people are, all amidst the disruption of online investing. We sat down with these advisors in a comfortable environment and really dug deep into some real and personal stories that the advisors had to share, shedding some light on how important it is to have someone that's in your court, who knows you and your goals. We built out a very clean set and did some lighting that helped soften and create a very approachable atmosphere. The videos were used online, in campaigns and on Sun Life landing pages. They were also repurposed in a social capacity including cut down versions that were easily consumable on social.