RBC: The Innovation Lab
- Client
- RBC
- Industry
- Finance
- Video type
- Brand Story, Campaign
- Team
- Director
- Producer
- Writer
- Camera operator
- Production assistant
- Senior editor
- Editor
Who it's for
Leaders and teams across RBC weighing whether to bring their next big tech idea to the bank's innovation team.
Company culture videos for an RBC team whose coworkers include two robots.
RBC's Technology & Operations Innovation team wanted leaders across the bank to really get to know them, so The Innovation Lab became three company culture videos. This was a bank team with two robots on staff (screens on wheels that let remote teammates roll around the office), so one buttoned-up corporate video was never going to cover it. Each film got its own mood: the big picture, the fun stuff and the people.
- The challenge
- RBC's innovation team needed the rest of the bank to know who they were, what they did and why they were worth a call.
- What we made
- Three interview-led films, each with its own mood, plus a short social cut of each and a quick vertical montage.
- The result
- RBC put the films to work internally, other teams across the bank borrowed them for their own use, and the social cuts ran on its channels.
About RBC
RBC (Royal Bank of Canada) is one of Canada's biggest banks and one of North America's leading diversified financial services companies. Its 97,000+ employees serve 17 million clients in Canada, the US and 27 other countries.
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