Sunlife: Zoom
- Client
- Sunlife
- Industry
- Finance
- Video type
- Animation
- Team
- Producer
- Scriptwriter
- Creative director
- Illustrator
- 2D animator
- Sound designer
Who it's for
Financial advisors at Sunlife, mostly in their 40s, deciding whether to meet clients by video instead of driving to every meeting.
An insurance explainer video pitching advisors on video calls, two years early.
Before the pandemic made video calls normal, Sunlife needed an insurance explainer video to get its advisors meeting clients over video. Zoom makes the pitch advisor to advisor: less time on the road, more time with clients. The script went through five drafts with legal and compliance, and when Quebec partners asked for a full French version, the animation only needed a new voice.
- The challenge
- Get advisors who'd always met clients face to face to try video meetings, in 2018, before anyone had to.
- What we made
- A short animated explainer in English and French, told by one advisor talking to the rest.
About Sunlife
Sunlife is a Canadian financial services company offering insurance, wealth and asset management to individuals and businesses. It's based in Toronto and works in markets around the world.
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